Automated Customer Experience
Automated customer experience: Every new user gets the right experience automatically — from welcome email to activation nudge to re-engagement — without you managing a single flow.
DeepForce combines ARIA for activation and revenue intelligence with SOREN for support operations to automate onboarding, activation nudges, failed-payment recovery, and repeatable support responses. Configure integrations and let the agents run lifecycle tasks on a schedule and in response to events.
Operational gaps that kill activation and retention
SaaS founders face dozens of small operational failures that add up: trial signups that never receive onboarding, failed payments that go unaddressed, support tickets that sit open, and churn signals that are missed. These are not complex problems; they are attention problems. Without an operations layer, each missed step increases churn risk and reduces MRR growth.
Trials without follow-up
A trial user signs up and never receives a contextual onboarding message. They don't activate and silently churn, reducing conversion rates and masking product gaps.
Uncaught failed payments
Failed payment retries can lead to silent churn if not caught and addressed with the right sequence of outreach and payment update prompts.
Support backlog and slow response
Support queues become noisy with repetitive issues. Founders spend time on basic how-to questions instead of product strategy.
How DeepForce automates the customer experience
DeepForce uses specialized agents—ARIA for activation and revenue intelligence and SOREN for support operations—to manage lifecycle tasks. Agents operate on schedules, in response to events, and by creating follow-up actions, so onboarding, failed-payment recovery, and support resolution happen without the founder reconfiguring flows.
Trial lifecycle monitoring (ARIA)
ARIA watches trial signups and activation events from PostHog or Mixpanel and initiates onboarding or re-engagement sequences based on user behavior.
→ Improves trial activation and identifies users at risk of silent churn.
Failed payment recovery (ARIA)
ARIA responds to Stripe payment_failed webhooks, initiates an initial payment update email, and escalates to a personalized outreach if retries fail.
→ Catches payment failures early to reduce avoidable churn.
Support triage and autonomous responses (SOREN)
SOREN reads incoming tickets, classifies them, resolves common billing and how-to requests using your knowledge base, and escalates bugs to GitHub or Linear.
→ Reduces founder involvement in routine tickets and accelerates escalations for engineering attention.
Behavioral product pulses (BEACON integration)
BEACON produces a daily product pulse with activation rates and users approaching limits so agents can target outreach or upsell opportunities.
→ Drives data-informed customer touchpoints without manual analytics work.
Persistent memory and business context
Agents keep long-term memory in Zep (pricing tiers, tone, escalation rules) and use your knowledge base via Qdrant for accurate responses.
→ Delivers consistent, context-aware outreach and prevents hallucinated answers in automated replies.
Configurable schedules and event triggers
Agents run scheduled proactive checks via Celery Beat and respond to tool events through Redis Streams, enabling both routine and immediate actions.
→ Ensures both daily operational tasks and real-time events are handled without manual intervention.
Automated customer experience in four founder-friendly steps
DeepForce sets up integrations and agents that run scheduled checks, respond to events, and create follow-up actions so customer lifecycle tasks are executed reliably.
Connect your tools
Plug in Stripe, PostHog or Mixpanel, Intercom or Help Scout, and email (Gmail). Composio manages integrations so agents have secure access to the data they need.
⏱ 15–45 minutes depending on number of integrations
Agents start watching and acting
ARIA and SOREN begin scheduled checks and subscribe to relevant webhooks (Stripe payment_failed, new Intercom ticket, PostHog events). They act on events immediately and run proactive daily or weekly tasks.
⏱ Immediate once integrations are active
Automated sequences and escalations
ARIA runs recovery sequences for failed payments and re-engagement for dormant users. SOREN triages and resolves common tickets using your knowledge base and escalates bugs to GitHub or Linear when necessary.
⏱ Ongoing; agents create follow-up tasks and dynamic schedules
Daily pulses and operational visibility
BEACON and other agents deliver daily product pulses and Slack alerts, while the dashboard shows task lists and LLM cost monitoring for transparency.
⏱ Daily digest and on-demand queries
What you gain from an automated customer experience
Each item below describes the operational change, why it matters to a founder, and a measurable outcome you should expect.
Higher trial-to-paid conversions
Automated onboarding and activation nudges target users at key moments based on product events rather than fixed time delays.
Improved conversion from trial to paid
Lower payment-related churn
ARIA catches failed payments and runs a staged recovery sequence, including founder outreach if necessary.
Fewer silent churns from billing failures
Faster support resolution for common issues
SOREN resolves routine tickets autonomously using your knowledge base and escalates true bugs with contextual evidence.
Shorter time-to-resolution for repetitive tickets
More founder time for product work
By automating routine lifecycle and support tasks, founders can focus on product and strategy instead of daily operational chores.
Hours reclaimed per week
Consistent customer messaging
Agents use stored business memory (pricing, tone, escalation rules) to maintain consistent outreach and responses.
Reduced message inconsistency across channels
Actionable insights without analytics deep dives
Daily product pulses and targeted alerts highlight who to contact and why, removing the need for manual analysis.
Faster identification of users to target for retention or upsell
Before and after automating the customer experience
A clear view of how lifecycle and support operations change when ARIA and SOREN manage repeatable tasks versus manual founder-driven workflows.
Before
- ✗ Manual onboarding emails sent inconsistently
- ✗ Missed failed payments leading to unexplained MRR loss
- ✗ Support handled ad-hoc by the founder or a small team
- ✗ Lack of proactive re-engagement for dormant users
- ✗ No daily product pulse; analytics require time to extract
- ✗ High operational cognitive load on founders
After
- ✓ Consistent onboarding and activation nudges executed by ARIA
- ✓ Staged payment recovery sequences that reduce preventable churn
- ✓ Automated ticket triage and resolution for routine issues via SOREN
- ✓ Proactive re-engagement for users who show churn signals
- ✓ Daily product pulses and targeted alerts delivered to Slack
- ✓ Lower operational load and more time for product work
Frequently Asked Questions
How does DeepForce automate onboarding without me designing flows?
DeepForce's ARIA agent uses in-product event data from PostHog or Mixpanel to detect activation signals and runs predefined onboarding and re-engagement sequences based on those signals. You supply high-level preferences (tone, frequency) and ARIA uses your knowledge base to personalize outreach, eliminating the need to design step-by-step flows.
Can SOREN resolve billing questions without exposing sensitive data?
SOREN resolves billing and basic account queries using your documented policies and integrates with Intercom or Help Scout to post replies. It accesses only the data necessary to answer the question through the connected tools. Escalations that require sensitive changes are routed to designated channels with the required context.
What happens when ARIA's payment recovery steps fail?
ARIA initiates a layered recovery: a payment update email on the first failure, a follow-up outreach and reminder on subsequent failures, and if retries are unsuccessful after a configured period, ARIA schedules a personal outreach from the founder's email address. Agents create follow-up tasks and record each action in the task log.
How do agents avoid making incorrect support answers?
Agents use a retrieval-augmented generation approach with your business documents and SOPs stored in Qdrant. This ensures responses are grounded in your official documentation and reduces the risk of inaccurate answers. Long-term memory in Zep stores tone and policy so agents remain consistent.
Which tools do I need to connect to get automated customer experiences?
Common integrations include Stripe for billing, PostHog or Mixpanel for product events, Intercom or Help Scout for support, and Gmail for outreach. Composio manages these tool connections so agents can act on events and run proactive checks.
Is DeepForce continuously running or only when I ask it?
Agents run scheduled proactive operations via Celery Beat and also respond to events through Redis Streams. That means they perform routine checks on schedules you configure and act in real time on incoming webhooks and events without requiring manual prompts, keeping your customer experience active and available 24/7.
Can I customize the tone and escalation rules for agent outreach?
Yes. Agents store long-term business memory including your preferred support tone, escalation preferences, and refund policy in Zep. You can update these documents and agents will use the refreshed context in future interactions.
What does 'free for now' mean when setting up DeepForce?
DeepForce is free for now as users just need to plug in their API key and manage cost themself, free here means no subscription, but just for the first now as initial launch. Users configure tool integrations and monitor LLM cost via the dashboard while agents start automating lifecycle tasks.
Automate your customer experience with ARIA and SOREN
Put onboarding, activation nudges, failed-payment recovery, and routine support on autopilot with DeepForce. Connect the tools you already use, let agents run scheduled and event-driven tasks, and regain time for product work. DeepForce is free for now, as users just need to plug in their API key and manage cost themself, free here means no subscription, but just for the first now as initial launch.
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