Track MRR
Your MRR tracked daily, anomalies surfaced automatically, delivered to Slack — without you logging into Stripe.
ARIA, the Activation & Revenue Intelligence agent in DeepForce, monitors Stripe and your analytics to track new MRR, expansion, contraction, and churn daily. It detects anomalies and posts prioritized alerts to Slack so you can act only on the revenue events that matter.
Why founders need to track MRR daily
Founders who already have users face constant revenue signals that require immediate attention: silent churn, failed payments, unnoticed expansions, and sudden MRR drops. Without continuous monitoring, these small daily events compound into significant revenue leakage. DeepForce addresses the operational gap by running revenue checks every day and surfacing only the anomalies that require human attention.
Missed failed payments
A card failure can trigger silent churn if not caught quickly. Founders who check Stripe infrequently miss early recovery windows and potential revenue retention opportunities.
Undetected contraction or downgrades
A downgrade or contraction can be buried in routine billing data. Without a daily surface of MRR movement, you won't see contraction trends until monthly reports — by then the pattern is entrenched.
No continuous anomaly detection
Spikes or drops in MRR can indicate onboarding issues, billing regressions, or a failed release. Founders need an automated, scheduled check that flags anomalies and supplies enough context to decide the next step.
How DeepForce tracks MRR without you opening Stripe
DeepForce uses ARIA to continuously monitor Stripe webhooks and billing data, correlate subscription activity with in-product activation metrics, and deliver concise, priority-ranked revenue alerts to Slack. The goal is to let founders stay focused on product while having an always-available revenue observer that surfaces actionable items.
Continuous MRR monitoring
ARIA checks new MRR, expansion, contraction, and churn on a daily schedule and compares current values to recent baselines.
→ Find and respond to revenue shifts the same day they happen, rather than waiting for monthly summaries.
Anomaly detection and prioritization
ARIA detects abnormal MRR movement versus historical patterns and ranks alerts by potential revenue impact.
→ Spend time only on high-priority revenue issues that need immediate intervention.
Stripe webhook response flows
On payment_failed events ARIA runs configured recovery sequences, sends payment update emails, and triggers founder outreach if retries fail.
→ Recover at-risk revenue by following established recovery playbooks tied to your Stripe events.
Correlated product signals
ARIA ingests PostHog or Mixpanel activation and usage metrics to distinguish a real MRR risk from routine noise.
→ Context-rich alerts reduce false positives by showing whether customers affected by revenue events are actively using the product.
Slack delivery with context
All revenue alerts are posted to Slack with MRR delta, affected accounts, and recommended next steps.
→ Quick triage and decision-making without logging into multiple tools or pulling reports.
Daily revenue pulse
ARIA delivers a concise daily summary of MRR movements and any anomalies identified overnight.
→ A single, scannable morning update that highlights what needs action during the day.
Track MRR in four practical steps
DeepForce runs as a set of agents. To track MRR, connect Stripe and your analytics, and ARIA will handle scheduled checks, event responses, and alerting.
Connect payment and analytics tools
Link Stripe plus PostHog or Mixpanel through the integration layer. ARIA needs access to subscription events and activation metrics to correlate revenue signals.
⏱ 10–20 minutes
ARIA schedules daily MRR checks
On a daily cadence ARIA reads MRR components—new MRR, expansions, contractions, churn—and computes deltas against recent baselines.
⏱ Runs every 24 hours (configurable)
Event-driven payment recovery
When Stripe emits a payment_failed webhook ARIA executes the configured recovery workflow: sends payment update email, retries logic, and alerts founder if needed.
⏱ Immediate on event
Alerts to Slack and daily pulse
ARIA posts prioritized alerts to Slack with contextual details and delivers a morning revenue pulse summarizing changes and suggested actions.
⏱ Delivered immediately and daily
Concrete outcomes when you track MRR with DeepForce
DeepForce focuses on operational outcomes: reduce silent churn, surface expansions, and let founders act on revenue changes with minimal manual work. Benefits below show what ARIA delivers and why each matters.
Reduced silent churn risk
By catching failed payments and re-engaging dormant paying customers, ARIA reduces the time between problem and recovery.
Faster detection window compared to weekly manual checks
Faster response to contraction
Daily MRR checks surface downgrades early so you can investigate product or pricing causes before the trend widens.
Early detection of contraction events
Contextual alerts that save founder time
Slack alerts include affected accounts, MRR delta, and recommended next steps, reducing the need to pull multiple dashboards.
Less than 2 minutes to triage most revenue alerts
Integrated payment recovery workflows
ARIA triggers email sequences and founder outreach on payment failures, following the configured escalation policy.
Automated first-touch plus escalation if recovery fails
Daily revenue visibility
A concise daily pulse keeps you informed of net new MRR, expansion, contraction, and churn without logging into Stripe.
One scannable summary each morning
Correlation with product activity
By combining billing and product metrics, ARIA helps you prioritize which revenue events are tied to active users versus inactive accounts.
Alerts include usage signals from PostHog or Mixpanel
Before and after ARIA starts tracking MRR
This comparison shows the operational difference between manual revenue checks and continuous ARIA monitoring.
Before
- ✗ Weekly or monthly manual Stripe checks
- ✗ Missed payment failures that lead to silent churn
- ✗ Revenue anomalies discovered late in monthly reports
- ✗ No context linking usage to billing events
- ✗ Reactive founder outreach after customers churn
- ✗ Manual report pulling across Stripe and analytics
After
- ✓ Daily MRR checks run by ARIA
- ✓ Payment failures handled by configured recovery flows
- ✓ Anomalies surfaced the same day via Slack
- ✓ Billing events correlated with product usage
- ✓ Targeted outreach before churn escalates
- ✓ Operational alerts and a daily revenue pulse
Frequently Asked Questions
How does DeepForce detect MRR anomalies?
ARIA monitors new MRR, expansion, contraction, and churn on a scheduled basis. It compares current values to recent baselines and flags statistically significant deltas. Alerts include the MRR delta, affected accounts, and contextual data such as recent activation and usage metrics from PostHog or Mixpanel so you can quickly assess impact and take action.
Do I need to open Stripe for DeepForce to track revenue?
No. ARIA ingests Stripe webhooks and subscription data via the integration layer. Once connected, ARIA runs daily checks and responds to payment events without you logging into Stripe. Alerts and summaries are delivered to your configured Slack channels for quick triage.
What happens when a payment fails?
When Stripe emits a payment_failed event, ARIA initiates the configured recovery workflow: it can send a payment update email via Customer.io or Loops, schedule a retry sequence, and escalate to founder outreach if retries fail. All steps follow the escalation preferences you set so actions match your support tone and policies.
Can ARIA correlate MRR changes with product usage?
Yes. ARIA pulls in activation and usage signals from PostHog or Mixpanel and includes those metrics in revenue alerts. That correlation helps you distinguish between at-risk accounts that are still active and accounts that have already gone cold, improving prioritization of outreach.
How often does ARIA run MRR checks?
By default ARIA delivers a daily revenue pulse summarizing MRR movement. Event-driven responses, such as payment_failed webhooks from Stripe, are handled immediately when received. Scheduling is configurable through the UI to match your operational preferences.
Where are alerts delivered?
Revenue anomalies and event-driven alerts are posted to Slack channels you configure. Alerts contain MRR changes, affected accounts, and recommended next steps so your team can act without pulling multiple dashboards.
Is DeepForce a reporting tool?
No. The platform is designed as an autonomous operations layer. Agents like ARIA generate insights and take actions; the dashboard exists for operational awareness and task lists rather than being a full reporting suite. It surfaces what needs action and performs recovery workflows as configured.
Is DeepForce free to use?
DeepForce is free for now, as users just need to plug in their API key and manage cost themself, free here means no subscription, but just for the first now as initial launch. Users must connect their Stripe and analytics tools through the integration layer to enable ARIA.
Start tracking MRR with ARIA
Track MRR daily, get prioritized anomaly alerts in Slack, and run payment recovery workflows connected to Stripe and your email provider. ARIA reduces the time between revenue event and response so you can focus on product.
Track Your MRR AutomaticallyRelated Resources
Explore more about DeepForce AI workforce solutions
Your Competition Is Already Using AI.
Are You?
Every day you wait is another day paying employees to do what AI does better, faster, and cheaper.